Media and technology revolutions change how everything works!
For example:
- After the TV and social media revolutions, lying, bullying, excessive exaggerating, false promising, fear mongering, and ethics abandoning… all have become an accepted part of social and political discourse.
- Families, campaign politics, governing, education, foreign policy and even individual behavior, have also changed.
- Leader expectations are also changing. Knowledge of social media is basic. And 24/7 news reporting has changed how issues and crisis must be managed.
- Multiple channels of news and social media platforms have resulted in huge amounts of information that is not fact-checked… creating clutter and mass confusion, and raising serious questions about what freedom of the press means today.
- And the traditional system of checks and balances in government has also been upended, enabling the most media savvy legislators and the entire executive branch to gain enormous influence and power.
- Making institutions understood in this information cluttered and competitive environment also requires new tools and strategies. (See Integrated Marketing for Institutions under the Communication Dynamics heading)
