In Washington last week I found myself mentioning the coming globalization of higher education to a colleague. He instantly responded by blurting out, “What do you mean “coming?” We have been living in an internationalized world for some time, and right now you are in a total international city!”
When you think about it, he’s right. Every taxi driver in the city seems to be from a different part of the world. From the airport mine was from Ghana. I was greeted at a nearby hotel’s happy hour by a hostess from Prague, and my maid in the hotel in which I was staying was from Columbia. My taxi driver to a restaurant that night was from India.
And what about food? Would it be Thai, or Greek, or Chinese, or Italian, or Indian. Oh yes, American cuisine can be found too if you look for it. But the choices now are endless, and all are authentic. I chose a steakhouse, but in the same neighborhood were Mexican, Spanish tapas, and Asian fusion choices.
I commented to my friend that I was impressed how well all these people spoke English, and that I wished I had mastered more languages. But he pointed out that in the global village of today it’s almost impossible to pick the one or two languages that cover the territory. He argued that the whole world is rapidly accepting English as the common language, and that our challenge now is more learning how to better relate and adapt to other cultures and value systems than learning other languages. An interesting perspective, indeed.
If my friend is right, it is important to begin thinking about this world, not as a coming international community and marketplace, but rather as a global village that has already arrived. That means every university, nonprofit agency, association, business, city, nation and individual, in one way or another is already being influenced by other countries, or is already doing business with them.
This may seem to be a simple truth. But seeing it in greater depth is likely to change our short-term thinking as we develop our organizations’ marketing and communication plans. How will we respond sooner rather than later to global competition right here at home? Should we expand activities to other parts of the world earlier than we thought? Indeed, what are all the ways we must change our organizations’ culture in order to have everyone prepared with appropriate savvy and knowledge?
You better have a short-term action plan in mind. The global village is not coming. It is here.