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Archive for July, 2020

Dictatorships happen across the world when small and isolated groups of people feel ignored by their government. This includes people in forgotten cities and neighborhoods, those stuck in hidden poverty, many minority groups, and even some disgruntled highly educated people.

Authoritarians play to these groups first by causing social divisions and chaos… and then by presenting themselves as the “one person” who can fix things.  

It’s true that democracies don’t reward every competent person. There are winners and losers. Even so it is really surprising to see just how many “successful appearing” people reach the point where they are willing to offer their complete loyalty to an authoritarian in exchange for an impressive title and imagined prestige.

It’s important for them (and us) to realize that authoritarians never want to keep experts too close. They are too threatening. Authoritarians only want loyalty… which they demand, but rarely offer in return.   

You can be sure that America’s founders rejected authoritarian rule. But they also feared that democracy might not guarantee a stable government. So they designed our “electoral college” so wiser individuals would be able to prevent unqualified people from winning national elections. Of course, the founders had no way of knowing that many years later a digital media revolution would produce the kind of chaos and confusion that would completely change the game.

Today’s digital media can either unite… or divide and energize hostilities. Thus, they provide perfect tools for autocrats. And once authoritarians experience even a little power, they generally will not peacefully give it up!  

Multi-talented historian and journalist Anne Applebaum describes the worldwide consequences of all this in her new book, Twilight of Democracy: The Seductive Lure of Authoritarianism. Anne was born in America, lived and wrote for a while in England, and now lives in Poland. Her book is must reading for all who worry about the loss of democracy.

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Make good trouble” was John Lewis’s simple advice to his followers. In addition to all of his incredible civil rights accomplishments, Lewis was instinctively a natural communicator:

  1. He established national, and eventually international, prominence by coining simpleauthentic, and quotable phrases. 
  2. He constantly interacted personally and through media with his followers… which no doubt caused them to feel they helped shape his story.
  3. Therefore, his followers were always happy to help spread his simple messages. Even in this confusing information-saturated world, word-of-mouth remains the most powerful of all communication tools.
  4. Television news coverage of the violence that was perpetrated on Lewis’s nonviolent marchers insured an emotional impact with a very large audience. But it also insured that this TV footage would also become part of the archive of American history.
  5. Yes, John Lewis would become one of the most effective civil rights advocates the world has ever seen… and he would accomplish it partly because he was also a master communicator.

I spent an entire career communicating institutions, and then teaching and writing about what I learned: The most important lesson about leadership communication was that it must never be about “spinning,” or exaggerated promises. Just as John Lewis did, messaging should always be about finding what is truly authentic about the moment, and then finding the best simple way to express it. 

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As a professor of strategic communication I have written about marketing politics and the communication issues related to effective governance. As an analyst, I have blamed both parties for polarizing and paralyzing congress, and the president for endlessly tweeting with self-serving lies and exaggerations that confuse the world.  

Personally, I have been conservative when it comes to fiscal matters, but find many social programs necessary for a democracy. And I think that regulations that protect the public health are critically important. A leaner more efficient government also makes sense to me, but this must be achieved with great care. Campaigning can be partisan, but governance cannot. It must be more pragmatic.

This administration has taught us that reducing the size of government cannot be abrupt, mindless and partisan. But I have come to believe that government can be leaner and more efficient. Eliminating positions can be done very carefully, as can eliminating programs or departments. Adding and merging programs can be done just as carefully, with every effort made to find important places for current talented and experienced professionals. Only experienced people should be recruited for important cabinet positions, and all of this can happen so everyone can work from the same policy message page. Achieving all this will be the big challenge for a new administration.

In the final analysis, a new America will require a leaner, efficiently restructured administration. It will also require a well-staffed, talented, and totally professional communication support organization. “Marketing A New America” will be the topic of my next post. Stay tuned.

 

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Changes resulting from the recent media revolutions, will be permanent. Prepare yourself for a world of confusion… produced by both domestic and foreign conspiracy crazies, disagreeing experts, lies that will begin to sound true, some 24/7 news media enjoying too much commercial success, and digital media platforms that are only as ethical as their users.

From a political perspective, Francis Fukuyama, Senior Fellow at the Freeman Spogli Institute for International Studies at Stanford, writes in a recent Foreign Affairs article that the factors responsible for successful pandemic responses have been “a competent state apparatus, a government that citizens trust, and effective leaders.” The problem is that some democracies have performed well, while others have not. And the same is true for autocracies… some have done well, others have not.

The fact is that the future may not resemble the present. Some economies may not recover. Too many people have lost their livelihoods. Too many governments have not been able to afford needed bailouts. And too many autocrats have taken advantage of the need for central leadership and have put themselves permanently in charge.

As for the United States, the lack of early pandemic action, inconsistent healthcare, simultaneous political and cultural crises, and reelection-obsessed national leadership, has put the country in one hell-of-a mess. And the president’s 4th of July divisive, angry, and totally ignorant of American history rhetoric could be the last straw for many Americans.

I am encouraged that many established scholars and prize-winning journalists think it’s not too late for new leadership to turn the tide. It will require positive, democratic, and visionary ideas, shouted far and wide, using every old and new media platform, to restore both domestic and foreign trust in a united America.

This is not about political ideology. It’s about having experienced and competent government leadership, supported by the nation’s best talent… and all guided by a political party that has it’s ethical head on straight!!!

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