Larry D. Lauer

Democrats in general have been much too timid. They need to make much more noise… and therefore make news in Texas and Washington.

President Biden often looks tired and sounds much too timid.

In a Senate race close to home, U.S. Representative Colin Allred needs to get much more aggressive if he is to win against Ted Cruz. Here are some ideas.

Allred should talk about ways Cruz has been ineffective in the Senate… even how he is not liked by many Senators

He should also talk more about supporting teachers… how the public schools need more support than they are getting from Republicans in Texas.

He needs to talk more about how Cruz is a member of the Texas Republican team in Texas who have established the most restrictive abortion laws in the nation… causing doctors to fear the consequences of providing what they believe to be necessary healthcare.

Texas also needs to make it far easier for everybody to vote… most especially minorities. Allred should champion this cause.

Texas government needs to take total control of electric power… fixing current problems with some of the surpluses going to tax cuts… which have also been used to attract businesses to the state. Allred should also champion this.

Both State and National Democrats have not been aggressive enough… making noise and news… by calling out the consequences of those currently in political power. This takes both courage and energy.

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When Gov. Abbott began using the term “school voucher” many suspected that he really had in mind using public funds to expand overall thinking about school choice,,, which would also favor well-to-do Texas citizens, broaden acceptance of the whole idea, and thereby reduce the funding needed for public schools.

Talented teachers must be rewarded for their good work helping their more troubled students find ways out of poverty and the influences or alcoholic parents, drugs, and neighborhood gangs. This is especially important today! Powerful Texan Republicans must wake-up to this critical need.

The tradition in American democracy has been to use public money to fund only public schools. Today, they desperately need more funding. Private schools have always done just fine.

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What is it?

I was serving on the chancellor’s staff as a communication advisor to his vice chancellors. I noticed that universities were becoming more competitive, and many were using simple slogans to differentiate themselves. I thought that there was a need for something more “authentic.”

I imagined that small groups of students, faculty, staff, and community leaders could discuss what made the institution truly authentic. A task could then be formed to communicate the results.

At the time we found that the institution was large enough to provide many choices, but small enough to feel more like a smaller college. That became our differentiating message.

I began to write books about “how to do it,” and with the help of my international professional association, The Council for the Advancement and Support of Education (CASE), I was able to travel around the world talking about integrated marketing,

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