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Archive for the ‘International’ Category

Ever since my recent trip to Australia, I can’t stop thinking about how rapidly everything in education is becoming global.

One person in one of my sessions at the conference I was attending said his institution is small and regional and therefore doubted that these issues would effect it. Another person quickly responded that if students are to receive a relevant education, the curricula in all subjects will have to be internationally oriented, and study abroad will have to appropriately expand in all institutions. Further, I would add that schools around the world will eventually be recruiting students and raising money in everone’s neighborhood, so no matter your size or location, you will not be able to avoid these industry changing forces.

Our discussion pointed out that the internationalizaton of the world economy will have many institutions considering building campuses abroad, although many are likely to find this approach may not be cost effective for them.  Rather they will seek research and project partners with compatible institutions and institutes, they will set up student and faculty exchanges, or find partner institutions, or draw up agreements between specific academic programs. Some will require a semester or two abroad, and others will actually offer joint degree programs. And still others will imagine how they might become a truly transnational, or multinational, institution.

Governments will also change how they fund education and more emphasis will rest on those in the advancement professions of fund raising, alumni cultivation, student recriting, and reputation building. And so the big issues of funding sources and educational entitlement will persist, with different formulas appearing in different places. 

Global rankings will provide the same issues on an international scale that many of us have faced on a national scale.  Entities outside our profession will establish our quality criteria for us, and this will tend to make those institutions that seek higher rankings all look alike. Those of us with differentiated identities that define unique competitive advantages will have to become quite sophisticated in finding our internationl markets, just as we have previously on a smaller scale.

No doubt about it, this time of “sea change” in education is both frightening and exciting.  Experience teaches, however, that the most secure place to be in times like this is to lead that change, correcting quickly when mistakes are made, but pressing ahead nontheless… and learning as we go.

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Higher education is an industry experiencing a “sea change.”  With governments all over the world changing roles; and competition for students, money and reputation going global; advancement professionals are becoming central to the future of their institutions everywhere.

And CASE is leading the way with it’s annual international Summit for Advancement Leaders. It’s aim is not to cover the usual “how-to” topics, but rather to focus on the big issues changing our industry, and their implications for the future of advancement.  This year the Summit in New York City more than met my expectations.

The opening session set a high bar. CASE president, John Lippincott, skillfully led a panel of cutting edge presidents through a discussion framed around the standard SWOT analysis topics of strengths, weaknesses, opportunites and threats. Presidents Lawrence Bacow (Tufts), Alice Gast (Lehigh) and Richard McCormick (Rutgers) set the tone for the rest of the conference with their imaginative and perceptive analysis of the road ahead.

In spite of the economy, attendance was up this year, and 40 presidents joined their senior advancement people for this adventure in ideas.  This certainly helped to set the desired high level leadership tone for the entire two-days.  You certainly will not want to miss the Summit next July in Chicago!

I led a session on my new book, Learning to Love the Politics: How to Develop Support for Advancement, with Mike Schoenfeld, vice president for public affairs and government relations at Duke.  I was encouraged by a large attendance and the feedback that institutional politics is a really big issue everywhere. We sold all of the books we had at the signing event, and so I am certain to be writing more on this topics in the months ahead. 

Advancement is indeed front and center in more and more institutions all around the world.  The good news is that there will be strong opportunities in all of the advancement professions for years to come. The big challenge, however, is that we will have to be far more sophisticated than ever before in order to be successful.

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In revising the material for the course in international and intercultural communication I am teaching in London this summer, I was reminded once again that all international communication is really local.

Indeed all the analytical skills we use in integrated and strategic marketing and communication apply when working internationally. We must understand the specific needs, behaviors and social trends of our target markets; we must understand the media protocols and expectations of the region; we must know all relevant laws or regulations, we must identify the preferred media of each audience, we must take into account the controversies currently on the public agenda, and we must understand dramatically different customs and special cultural traits.

Indeed, in internatonal communication, cultural values and traditions are especially important.  But that is also true in every domestic communication situation.  Every organization, city, region, and country has distinct cultural characteristics that define its identity and communication parameters. The longer I do this work both at home and abroad the more I realize just how much these dynamic and emotional local intangibles defne success or failure.   

So what makes international communication different? For me, its mostly coming to grips with just how much local help I need when contemplating working in a totally “foreign” environment. It’s fully comprehending that a little knowlege about a country or culture can be dangerous. And it’s coming to a complete understanding of just how fast communication breaks down.

In the final analysis, studying international communication is an exercise in learning how much attention to local detail matters.  And it is also an exercise in experiencing how different those cultures can be, and therefore how important it is to know how to find those local people that can help you.

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Last weekend I was invited to attend a meeting at Duke University. It was an especially enriching opportunity to meet some truly exciting scholars and academics who reminded me rather dramatically what my work in advancement is all about. In this time of extreme political polarization there are indeed some truly smart people around us who really do know how to make the world a better place.

Those attending met Dan Ariely, Professor of Behavioral Economics, who not only made behavioral research exciting, but made it relevant to everyday human problem-solving.  We met Michael Merson, Director of the Duke Global Health Institute, who demonstrated how creative interdisciplinary projects can mobilize virtually all academic disciplines to focus on solving major global problems. Cathy Davidson, Professor of English and Interdisplinary Studies, explained how the new media world is bringing left and right brain together to change how a whole generation is thinking about everything.  And we met many more people at Duke who are just as exciting and relevant to today’s pressing issues.

With the roles of governments changing and big budget cuts a reality the work of supporting these scholars, and the many like them everywhere, is becoming more and more essential every year. 

Indeed, this kind of interdisciplinary global education is actually public diplomacy of the first order, and the mobilization of our best talent to address our biggest problems will be critical to saving the planet.

When politicians insist on always going to the extemes of ideology which plunge us into constant conflict, the global challenge of educational and nonprofit institutions will be to bring people together to find real solutions.

I certainly came away from Duke last weekend more energized than ever about my work.

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This week I had the pleasure of spending time with David Wheeler, Managing Editor-International, at the Chronicle of Higher Education.  For months David has been traveling the world assessing how the Chronicle can become the news source for higher education world-wide and happily he agreed to make TCU the only U.S. campus he will visit this year. So this week he met with TCU leaders to share what he is learning about the globilization of our industry and discussed everything from specific country trends to changing admissions and fund raising patterns.

The Chronicle will be launching a web-based international site that will have editorial contributions from all parts of the world. You will learn every aspect about how higher education is rapidly becoming a global enterprise and the impact that will have on your institution, family and friends.  It will change curriculum, where students choose to go to school, the role of governments, and how funds are raised. The Chronicle site should appear soon.

Questions for Wheeler centered around what institutions should consider when becoming more international.  As I listened, I listed these basic approaches: 1. Estabish your own campus abroad; 2. Expand traditional study abroad programs; 3. Initiate faculty/student/staff exchanges; 4. Form partnerships between institutions, or programs, or researchers.

Obviously there are pluses and minuses for each of these. Many institutions with foreign campuses are dealing with unanticipated issues and difficulties. People exchanges can be off or on depending on professional and personal compatibility. Expanding study abroad and international student recruiting seems to be the answer for many, but forming key partnerships is the most intriguing to me.

I have long recognized the power of strong partnerhips when advancing institutions. And lessons learned in the U.S. suggest that when going international there are at least three extremely important considerations: 1. Will forming this partnerhip result in more visibility and enhanced reputation for your institution? 2. Are the partners comparable in objectives, interests and programs? 3. Will management and leadership remain stable enough to enable a long-term relationship?

Many international partnerhships come and go or even fail completely with changes in leadership or financial support. Others prove to be incompatible because of unanticipated cultural or academic differences. Problems can also arise when the partner organization proves to have no capacity to bring new visibility or prestige to yours. 

But there is no doubt that a well negotiated partnership with a top quality institution has the potential to immediately lift visibility, extend market penetration, bring higher quality to academic and other programs,  enrich and expand research projects, and enhance the overall prestige of both organizations.  This is as true in other parts of the world as it is at home, and so partnerships just might be your best overall approach when considering going global.

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