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Information transparency sounds like a wonderful idea. After all, what could be wrong with making everything public?

There are at least two problems: (1) This new media era of “Big Data” can overwhelm and confuse, and (2), people tend to hear only what they want. Too many are just waiting to prepare aggressive counter attacks, and with all available data in hand they can support almost any argument.

Philosophically I actually support the idea of transparency. However, especially when it comes to sensitive issues and crises, making all the data public too often becomes counter-productive. Flooding a new media environment with “big” data can create “media circuses,” where media outlets compete with each other for new facts that can gain them the upper hand and keep the story hot. Even a good “side story” can fulfill this competitive need.

Experiences teaches that in the case of institutions, and even some individuals, it is better to limit communication to those facts that explain exactly what actually happened. Assuming your brand identity is already well established, your strategy should be to release exactly what happened, what you are doing about it, and how this reinforces your basic values.

Transparency is a great idea. But in our digital technology age releasing everything can actually  generate confusing clutter, add to misunderstanding, and give adversaries all they need to support almost any opposing ideology.

Anticipating the upcoming primaries, it is only natural that I would be wondering if this election season will be any better than the last. I would hope that many past candidates are now ashamed of much of what they said and the mean-spirited tone of their attacks. Whatever happened to agreeing to disagree?

Not too long ago my I-phone dictionary app greeted me with the word of the day “malarkey!  It is defined  as “speech or writing designed to obscure, mislead; ‘bunkum’…  as in “the claims are a lot of malarkey.”

As we prepare for a new primary season, let’s hope that there will be a minimal amount of malarkey. Processing it is a huge challenge for every media consumer. It feeds polarization and fuels extremism. When repeated over and over it is eventually accepted as true by too many partisans. And as it builds momentum it erases any chance of compromise, and can lead to hostility… and even anarchy.

What makes it worse is that technology today spreads malarkey so rapidly that many thoughtful people become overwhelmed and disgusted election dropouts. The world becomes so cluttered with conflicting  information that it is often impossible for even intelligent people to distinguish fact from fiction. Therefore, too many of them are dropping out simply because they think there are no decent choices.

Every day, understanding the consequences of media revolutions is becoming more and more essential to the survival of a civil society.

I began studying media in the 1960s when television was overtaking print as the dominant medium in society. It was soon apparent that TV was drawn to the dramatic and that camera framing, angles and movement; editing; close-ups; special effects; selective image montage; and other tactics could enhance the drama. Small demonstrations could look big and threatening. Isolated disasters could look huge and overwhelming. We learned that images of real life could actually be misleading. Indeed, TV had the power to become its own reality.

When digital and satellite technology added instant communication from all corners of the globe, video images of earthquakes, floods, avalanches, ice storms, blizzards, volcano eruptions, tsunamis, dramatic rescues, devastated cities, terrorist bombings, beheadings, street shootings, destructive fires, mud slides, droughts, train derailment, police brutality, endless political polarization, shopping center attacks, school shootings, threats of sleeper terrorists, and more, became a steady stream of horribly dramatic images of destruction and trauma all day long… every day!

Even weather reporting has entered this new instant digital technology era. New radar technology enables local weather reporters to use graphics and dramatic talk about potential severe weather to have people worried and glued to updates all day long.

I have lived in Texas almost 50 years. Every spring has been a time of unstable weather. Many days there would be storms in the area and we would watch for them to develop. But we went about our days fairly normally, sometimes driving through dramatic down-pours that would pop up.. Once in a while a tornado warning was issued for our neighborhood and we would have a tense night hoping we would be spared. Three times we had roofs replaced because of hail, and sometimes a tornado would pass nearby. A few pictures the next day would prove it. And then life went on normally.

Today, dramatic approaches to reporting keep many people nervously glued to reports all day.  A 20% chance is comforting, but a 40 to 50% chance can produce day-long anxiety. And there is almost always some level of chance of severe storms to warn about. And to make matters even more emotional, new technology enables instant images of the destruction that has just occurred, as well as ongoing video of the most dramatic examples of damage, flash flooding, overflowing streams and lakes, and emotional stories about the people who have lost everything. And those stories can go on for days while even more predictions of severe weather threats continue.

If you add all these daily images of a world in crisis to a constant threat of destruction of one kind or another in your neighborhood, what is the overall impact on the human psyche? Do you feel more fortunate to be alive? Is all this crisis information important to you? Do you feel better prepared now for personal crises? Or, are you joining those who are experiencing a growing overall lingering sense of anxiety.

 

Once again we have questions emerge about freedom of speech in a digital world. First in Paris with terrorist attacks on a magazine which was exercising its freedom to publish cartoons offensive to Muslims,  and now in Garland, Texas with an art exhibition.

In Texas the situation was an invitation to artists to exhibit their work, even if their images  were offensive to Muslims. For some it was a matter of defending their right to express whatever they want whenever they want. One artist said he only decided to show his work after he heard that extreme Islamists said he could not. But for others holding this event at all was simply a matter of bad judgment. It would amount to a challenge to extremists and a danger to the lives of innocent people.

Freedom of speech today operates in a world where digital media produces powerful emotional images and instant international threats. In such a new world should the intent and potential consequences of free speech be reexamined? For example:

*Is freedom of speech absolute?

*Does one person’s freedom permit endangering the lives of others?

*Do extremist groups such as ISIS calling for “lone wolf” attacks in countries constitute a “clear and present danger” enough to impose certain temporary restrictions?

*Or, should there be stronger public appeals for individuals to volunteer speech restrictions during such periods of danger.

As a communication consultant I would advise a “client” to let good judgment about safety override absolute speech freedom during those times when lives are clearly in danger. The digital world is a totally new and hostile one with the capacity to instantly ignite violence.

In such a world it is not at all contradictory to simultaneously assert a strong belief in the freedom of expression while at the same time suspending it temporarily for the sake of public safety.

Many people in the US think of their country as exceptional. Individual freedom and justice is promised to all. But there were too many reports this week about rather dramatic exceptions to those values. Authenticity earns credibility, and without it people will not believe what you say. Here are some of those reports:

*Live coverage of riots in the streets about police brutality in Baltimore, with demonstrations and similar problems in other cities.

*Scenes of “mean-spirited” political polarization in congress and on the campaign trail.

*A TV documentary about the My Lai massacre in Vietnam showing mass killing by US soldiers.

*Video recollections on PBS of North Vietnam rolling into Saigon, the US pulling out, and the South Vietnamese losing their country.

*Reporter recollections of Richard Nixon promising a truce in Vietnam, but then following  with an invasion of Cambodia and riots in the US streets.

*Documentary coverage of students at Kent State University being gunned down as they demonstrated their war opposition.

*Reported perceptions that the US makes promises it does not keep and draws “red lines” that it does not enforce.

ISIS beheadings imagined next to those of the US Vietnam My Lai massacre create a rather serious credibility problem for the US. Images of Middle East dictators cracking down on citizens pictured next to those of US police brutality certainly do not reinforce values of freedom and justice.

In a new media 24/7 cable news environment both live and imagined images will either reinforce or contradict promises of “life liberty and the pursuit of happiness.” Authenticity is what earns credibility. And credibility is essential for people to believe what you say about your values.

 

Search NGO on Google and you find the following definition: “A non-governmental organization (NGO) is neither a part of government nor a conventional for-profit business. Usually set up by ordinary citizens, NGOs may be funded  by governments, foundations, businesses, or private persons.”

The term NGO, however, is used in different ways by different people. It’s true that many  simply see them as non-profit organizations. But most accounts suggest that the term was first used when the United Nations first appeared in the 1940’s and enabled the creation of certain international non-governmental organizations which focused on human rights, health, environment, development, and other organizations with more of an international mission than traditional U.S. nonprofits.

The number of NGOs in the world therefore depends on how you define the term. But a staggering number of them exist… and they all share a service mission, a separation from government, and a nonprofit status.

From a communication perspective, governments all have credibility problems with many of their audiences. They all have domestic and foreign policies defined by special interests. And many of their audiences are predetermined to misunderstand or disagree. NGOs on the other hand have an independence which enables  a bit more credibility and increases their likelihood of having some success solving complex problems.

This past year I learned about an organization called Young Professionals in Foreign Policy (YPFP). I was amazed to learn that it has thousands of members world-wide, and most of them do not work directly for governments. They work for NGOs. And they think of themselves as working everyday on foreign policy.

Because of their independence from government, their credibility, and their vast number, the potential of NGO’s to solve the world’s problems is enormous. Therefore, they are a very good career option for service-minded students, and for volunteers to give their support.

 

My honors college class this spring has been exploring the topic “how media revolutions change everything.”  And next week we will consider the compelling and ever-changing topic of religion. In preparation for the class I made a list of just some of the issues:

1. Since television, and now digital media, how do people want to experience religion?

2. What has been the impact of new media on mainstream church attendance? How have worship services and Sunday school changed in those churches?

3. What accounts for the growth of on-line and broadcast religion? Of mega-churches?

4. Given the traditional concept of “separation of church and state” what accounts for the growth and aggressiveness of the religious right in politics?

5. What impact has 24/7 media reports about social issues such as racism, homelessness, and poverty had on religious people and church goers? How are they responding?

6. How have academic departments of religion and seminaries responded to media inspired changes in society?

7. How have religious institutions changed their approach to recruiting new members and building ongoing relationships with them.

8. How can a diverse democracy successfully deal with societies in the middle east and elsewhere  where religion and politics are one in the same thing?

Knowing the right questions and analyzing the underlying issues can provide much needed context for understanding situations and options. But just as with 24/7 “breaking” news and polarized political pronouncements, once again consumers of today’s media are on their own to separate facts from “malarkey.” And as confusing as it may be… we all are on our own to decide our responses and courses of action.

 

Last week I had the pleasure of helping to welcome the new president of the Council for the Advancement and Support of Education (CASE) to Washington. CASE is the largest and most international of all education associations and it serves those who handle marketing, communication, fund-raising, alumni relations, and government affairs. She comes to her new responsibility from Melbourne, Australia. But she also has years of experience in the UK, Europe, and most of the rest of the world.

Reflecting on the future of education and what it will take to adapt to the challenges of a revolution in technology, major changes in government support, and the unavoidable forces of globalization, I became acutely aware that communication and media savvy leadership will be essential for every organization, not just CASE.

I also realized that for some time now I actually have already been writing about all this from the perspective of leaders, or more precisely what leaders need to know about why communication always breaks down and how media revolutions really do change everything.  Whether I was writing about governments and foreign policy, or about universities and globalization, I was always focusing on implications for leaders.

So I was able to welcome the new CASE president by telling her she is the right person at the right time. But I also suggested that all CASE members will need to assume new leadership roles because competition will become global, student markets will change, new money will have to be found, and everyone will have to be kept informed.

Realizing all this, I decided to adjust the theme and content of my blog site and posts to reflect the perspective that was already evolving… what leaders in all types of institutions need to know about communication and media.

Not only do leaders need to know why communication always breaks down and how to respond, but they need to know why brand identity is so important and how to use it. They need to know how internal communication becomes external, and how to deal with challenging political realities inside and out. They need to know how to run really productive  meetings, and build forward-looking innovative teams. And they need to know how to deal with the increasingly aggressive 24/7 news environment, as well as the strengths and weaknesses of various social media platforms.

Leadership is a much written about topic, to say the least. But not enough is written about its many complex and challenging communication and media dimensions. This blog will set out to fix that.

Government and institutional communicators often find themselves dealing with a large number of issues at the same time. For example, dealing with issues such as poverty, race, class, jobs, education simultaneously can become overwhelming.

Sometimes, however, it can be possible to group issues such as these under a general  category? For example, the issues listed above could be grouped under a category such as “equal opportunity,” and then a communication campaign can be designed for that category. Simple category themes have a better chance of getting through to multiple audiences, and then compelling stories about those issues can be effective examples.

Experience teaches that effective communication requires simple primary themes or messages. Here’s another example. Issues such as water, hunger, food, global warming, etc. could be clustered under a simple theme such as “saving the planet.”  Priority audiences,  and the media preferences for each one, can then be identified for that theme. The key is to repeat the theme or category over and over, and to use compelling examples based on the underlying issues.

This approach may not fit every situation. But it can be an effective strategy for institutions and governments finding themselves overwhelmed with too many complex issues all at once.

Last week I discussed why government communication is destined to fail. People hear what they want to hear, adversaries are poised to attack. and the daily pressure of 24/7 journalism is relentless.

I  suggested that a simple message or theme repeated over and over again about individual freedom and opportunity might have a better chance of getting through. And in the long run, such a message might be the most important one.

This week I am suggesting that “public diplomacy” might be the best approach to this kind of “brand identity”communication. And nongovernmental organizations (NGO’s) are the best at doing it, especially if they are nonpolitical.

Public diplomacy is basically organized “people-to-people communication. People are brought together from different cultures to experience normal things. They come to appreciate their differences, their foods, and traditions. Even many kinds of international travel can accomplish this empathetic understanding.

Governments also conduct public diplomacy. But they cannot do it with the same credibility as NGO’s. Even so, they can add some legitimacy to their other foreign policy communication by sending academics, musicians, artists, writers, students, etc. abroad. In other words, Americans can convey “the idea of America, just by being “good Americans” in other countries.

My experience in international education has led me to also see international higher education as public diplomacy. In fact, it might be the purest form. Some prefer to call this soft power. But I believe the globalization of this industry has the potential to increase cultural understanding though student and faculty contacts and exchanges, while at the same time focusing research capabilities and expertise on solving the world’s most complex  problems.

Diplomacy is important. It is how governments deal with each other. But when it comes to genuine peace-making and real world problem-solving, I believe that effective soft power public diplomacy will be essential to saving our planet, and ourselves.