One essential lesson I learned over the years is that understanding how to address issues requires first understanding their context. Breaking down complex problems into their component parts is essential before viable solutions can be found.
Let’s take the turmoil in Egypt this week as an example. Answering some key questions to establish context might offer clues about options:
1. Is it possible for a religious minority to advance its beliefs and govern the majority at the same time?
2. Is it possible for a military establishment to govern a complex and diverse society successfully?
3. Does history teach that militaries and religious minorities inevitably fail at building institutions, governing diverse populations and advancing economies?
4. Has it ever been possible to cast off this kind of past political baggage and reinvent a government from inside?
5. Or is it more likely that non-governmental entities such as experienced NGO’s, university experts, think tank specialists, and foundations can better assist in rethinking and renewing government structures, service institutions, legal systems, electorial processes, and business economies?
If informed analysis establishes that there are essential historical lessons to be learned from answering these questions, then should not appropriate “talking points” be written and used over and over again by reporters and strategic communication professionals alike in order to establish “context” for finding viable ways forward?
It seems to me that all this should be possible in our truly globalized world. And if not now, then very soon. What we need is a powerful spokesman to emerge with a new vision for an expanded definition of public diplomacy.
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