My interests have evolved over the years. As a young radio and television producer, and soon-to-become professor, I focused my thinking on understanding media. Soon, however, I shifted to helping organizations communicate more effectively, and eventually found myself focusing on universities. This challenge led me to bringing the subject matters of marketing and group process into the strategic communication field… and eventually writing about it as one of the early pioneers of “integrated marketing.”
Currently I am intrigued with rethinking the psychic and social consequences of media, and the implications for advancing institutions. I am also especially interested in how communication technology and the globalization of higher education are coming together with compelling new future problem-solving possibilities. These range from developing truly international leaders and citizens, to addressing cross cultural conflicts, to using research and topic experts to help solve serious global problems, to responding to concerns about higher education’s continuing relevance as it currently is configured.
Beginning today I will focus more of my posts on the future of higher education as it evolves into a truly global industry. Delivery formats, international communication, digital technology, and even foreign policy, will not escape examination. For all of these will have to converge and change if we are to shape a better world for tomorrow.
Larry D. Lauer 
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