Larry D. Lauer

Each year I find myself in deep contemplation about this thing we call Christmas spirit? Sometimes it seems like the best time of year. Other times it can seem overwhelming. This year I tried to be a bit more analytical and determine what year-round lessons there might be in all this for communicators.

First, the holiday challenges: Just when we want to feel the Christmas spirit and wax poetic about being with family and the joy of giving many people find themselves frustrated with the logistical complications of in-laws and merged families. Or they are finding themselves too far away from loved ones. Or they are overwhelmed  with too much commercialism too soon. Or they are feeling that family expectations are too high. Or they must suddenly give up family traditions because circumstances have changed. Or they are just suffering the mild depression and “blues” that always seem to come over so many people.

So how do people overcome these challenges? I believe those people who truly feel the spirit throughout the holiday season are able to awaken, renew and for the most part maintain their creative imagination. For these folks Christmas music fills the day with spirit. They constantly work at recalling joyful memories and traditions. They welcome private moments of personal peace. They seek out stories of hope that provide inspiration. And many have found ways to accept those spectacular decorations that go with longer periods of commercialism as pathways to prolonged enjoyment. In other words, don’t fight them… join them.

So what are the communication lessons? Simply put, creative ideas and innovative imagination are always compelling. The most powerful messages are best conveyed by telling compelling stories. Meaningful traditions are always powerful, and can be very effective at re-engaging people over time. Memories and related nostalgia will always recapture attention. Familiar music, be it simply college fight songs or reminders of nostalgic periods of time, always engages people. And dramatic and uplifting designs and events can always transport people beyond the burdens of the present.

And so I now wish for you the joyful spirit of Christmas… and the ability to believe that there really is a Santa Claus… and that reindeer really can fly!!