Many felt the third presidential debate had more substance than the first two. Different people will judge that differently based on how much substance they require to have confidence in the belief that a policy topic can or will be turned into action.
But it’s also essential to ask just how important is the tone of leadership rhetoric when it comes to getting things done? What is the effect of persistent and consistent rants about what and who is wrong as the tone for your leadership rhetoric versus persistent and consistent remarks about what’s right, accompanied by visionary statements about what’s possible.
In my experience communication tone can be a surprisingly strong and important message. It’s easy to see how consistent tone over time becomes contagious and powerful. It attracts audiences like a magnet based on their own life circumstance and orientation. Those who are upset with what they see around them and can’t see exciting possibilities ahead will be attracted to an angry and attacking leader. And those inclined to be positive people on the whole will very likely be energized by remarks about why this moment in time is perfect to achieve new possibilities. A clear and believable vision for what is possible is a strong action enabler.
When significant numbers of people are responding to angry rhetoric it must be a wake up call for the surrounding community or nation. And when any leader cannot inspire change with a positive and believable visionary tone there will be a very rocky road ahead.
Bottom line: There is truth to the concept of “self-fulfilling prophesy.” Communities, nations and organizations only move ahead with positive talking leaders who aim high.
Larry D. Lauer 
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