We learned a lot about TV coverage of dramatic events from analyzing the Trump campaign. After the Rallies, many analysts concluded that rather than expose his character flaws live TV coverage actually helped him win. Cable could not resist covering what Trump might say next, and mainstream media could not resist the audience appeal of follow-up reports. Over time they may have unwittingly enhanced his celebrity status, thereby helping him win.
So my questions here are: Could there be a similar celebrity factor involved in mass shootings? Could the idea of visibility and celebrity be promoting copycats? Could interviews with victims and families be more of an imposition than thought? Could shorter reports be as informative as longer coverage?
If you think changes are in order, here are some ideas for producers to try:
- Never report the names of shooters. or detailed information about their methods.
- Limit live TV coverage to periodic short updates.
- Never give publicity opportunities to politicians and officials who will only offer the same politically motivated ideas they have been touting all along.
- Only take up the issue of gun violence in special programs with experienced researchers and analysts.
- Be careful about looking for emotional stories about victims and families as events unfold. This may be good television, but it also can be emotionally imposing, and hurtful.
Live television can be good drama, we know that. But when it comes to shootings, it can also become an influential actor… when it should be simply an accurate observer?
Experience teaches us that after shootings the same old solution ideas are usually put forward by the same old partisans and pundits. Arguments against each idea are familiar, and the same old extremists materialize everywhere. And when all is said and done, deep down we already know that experimenting with a combination of all these possibilities is the best possible approach.
So why not experiment with some combination of these ideas:
- Restrict access to all schools to a single entrance.
- Place more trained plain-clothes guards in schools… with close-in locked access to their arms.
- Strengthen background checks, carefully control gun show purchases, and put in place fair but careful screening for anyone purchasing automatic military-style weapons.
- Invest in first-class mental health services in all schools… and communicate all warning signs immediately to parents, teachers, and students.
Bottom line: We need to restore common sense and remove many life and death problem-solving exercises from politics. We need to rely more on solid research and experienced experts, and be more willing to try new ideas. With this in mind, we should ask television producers to make coverage of shootings shorter and more low-keyed. And we should also ask them for more special programs that present well-researched and pragmatic ideas to try.
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