Larry D. Lauer

Convincing facts are already in the Mueller report. So maybe an alternative to impeachment proceedings is worth considering. In fact, a carefully prepared strategic communication plan might even work better than impeachment. Consider a preparation process that could look something like this:

1. Identify the obstruction and collusion descriptions in the Mueller report and ask the most competent committee members to each select one, and then write a report to be presented at a hearing.

2. Use scheduled hearings to have these reports presented and discussed… one report at each hearing. Invite the public to respond.

3. Also, prepare a concise press release for each report, and follow with major announcements through news and social media channels, including press conferences when the issue warrants.

4. For the presidential candidates, use this press release to prepare talking points on each report.

5. Ask them to reference each announcement as its made, but to still emphasize their big vision for the future, and action plans for the issues they see as most critical, i.e. jobs, healthcare, climate change, infrastructure, housing, taxes, etc.

A focus on impeachment at this time could end up mostly as a distraction. But a focus on what is already in the Mueller report might be a real opportunity to underscore all the substance necessary for a winning strategic communication plan.