Larry D. Lauer

Fixing our broken nation will require a new president with a much more “democratic” leadership style.

The new president will need to bring back experienced professionals in the state department, the justice department, the FBI, the CIA, and other government departments and institutions, along with a commitment that they are there to bring their best judgement to solving the nation’s problems. International treaties and alliances will also need to be renegotiated with many countries, especially Russia, Iran, North Korea, Saudi Arabia, and China.

But just as important… the new president will need to establish a very high level and modern strategic communication department in the White House, with all the talent and media tools necessary to bring people together around the founding ideas of this unique nation.

Elements of a Modern Strategic Communication Plan

Understanding the Constitution and the Declaration of Independence is absolutely necessary: For example, these ideas are central:

“…all men are created equal and are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty, and the Pursuit of Happiness… whenever any form of government becomes destructive of these Ends, it is the Right of the People to alter or abolish it.”

And these documents also demonstrate the concern the founders had about the danger of foreign influence, and the autocratic control of a king.

The Importance of Identity Messaging

While fixing domestic policy, foreign relationships, and daily operations is critically important, the American public will very quickly need to learn about a well thought out process for developing new national identity language and nationwide participation in real problem-solving.

Participation and Integration

Authenticity and transparency will be essential for lasting credibility. Therefore, effective communication will require the best thinking of extremely well-informed opinion leaders in the White House, government departments, civil-service institutions, cultural and educational institutions, local and global nonprofits, and citizen participation groups in every state. Their involvement, word-of-mouth enthusiasm, and the simultaneous use all media platforms, will generate the daily intensity and visibility necessary to unify and re-energize our beloved American experiment.

Thus, a new participation-oriented president, using today’s media to get the whole nation talking, may be all that’s needed to restore democracy… and also reestablish America’s leadership role in the world.