The politics of “no” begins with a political party that states no campaign platform. It only wants to stand in the way of most everything its’ opponent wants to do.
The U.S. is experiencing this currently with the Republican Party.
Social media are used to target and appeal to groups that are under-served.
Rewards are used to keep supporters loyal. Fear is used to keep them in line.
Defeating the politics of “no” requires the opposition and party defectors to call-out everything the party is doing… and how it is doing it.
And overall messaging must be changed to specifically to address the country’s most troubling problems.
Larry D. Lauer 
Well said