As described in the previous post (Lesson 643) the Texas Democratic Party should form an integrated marketing and communication (IMC) task force. It should recruit the most experienced and educated members possible. Their tasks should include:
- Strategic planning, communication, media relations, and advertising content.
- They should select an overall theme, sub-themes (top issues), and build an action plan.
- They should recruit the best possible candidates, and then help them find resources… people and money.
An overall theme might be something like: “Real Texas Values”
Sub-themes or priority issues could include:…
- “Voting rights…” easy access for all voters.
2. “Right to life…” should include life-saving and reasonable abortion exceptions. Possibly even funding for childcare.
3. “Gun safety” Polls clearly show that most Americans (even gun owners) think the right to bear arms should include gun registration (maybe even licensing) and a ban on military-style weapons.
Surpluses in Texas can easily fund these activities… without affecting proposed property tax reductions.
We must simply return to freedom-affirming genuine Texas values.
Larry D. Lauer 
That’s a sound plan, Larry. Change IS possible.